Marketing Mix Assignment Example | Topics and Well Written Essays - 1750 words

Marketing Mix - Assignment Example The Le Bistrot Pierre restaurant chain provides a wide array of dishes to be presented to its customers. It is found that the restaurant provides a wide range of dishes on appetizers ranging from vegetable to non-vegetable dishes. For instance, the vegetable dishes consist of items like tomato preparations, onion soups and mushroom dishes. In the non-vegetarian section the restaurant in the appetizer front presents its customers with items like snail dipped in garlic butter. (Pierre’s Bistro, 2010) The restaurant is widely known not only for its flavored dishes but also for its economical price ranges. It is observed that the restaurant provides two to three courses of lunch at highly affordable rates. The rates charged for the lunch sessions at the restaurant vary between ten to twelve pounds only making it highly attractive from the customer’s side. The customers can even order for a glass of wine before commencing on the lunch at a humble rate of fifteen pounds. (Le Bistrot Pierre, n.d.; Le Bistrot Pierre: Restaurant Views, n.d.; Le Bistrot, 2010). In regards to its distribution parameters the restaurant chain Le Bistrot Pierre has opened up its eight unit in Harrogate, a township in Yorkshire. It is also planning to open up with its ninth arm sometime later this year. The restaurant chain Le Bistrot Pierre claims that its newly opened arm would help attract huge footfalls for the presence of a bar cum dining space. It also states that it is promoting a space for the balcony purpose also in the restaurant. The restaurant chain has other operating units spread along different key areas of United Kingdom. They include areas like Nottingham, Leicester, Derby, Leamington Spa, Stratford-upon-Avon and Sheffield. (Chomka, 2010) The restaurant outlet of Le Bistrot Pierre situated at Leamington Spa is in the center of many shopping outlets and

Organizational Management Essay Example | Topics and Well Written Essays - 500 words

Organizational Management - Essay Example Perhaps the most overarching consideration is Oliver’s vision. The case study indicates that Oliver has an evangelical-like enthusiasm for his business, particularly the authenticity of his food products. One considers that in terms of leadership theory such an approach is largely akin to a charismatic leadership style, as Oliver leverages his intensity for the business to inspire the employees around him. This approach could be implemented in different management contexts through ensuring that the organization’s mission and purpose is aligned in a socially responsible way. This would encourage employee identification with the leader and the organization’s larger evangelical purposes. Notably, such an evangelical approach has prominently emerged in technology companies such as Apple, Inc. and to a lesser extent Facebook. The study indicates that Oliver and his associates had a rigorous selection process in choosing the trainees. To a degree this process can be an alyzed in terms of prominent OB theories and HRM practices. In terms of OB theories the trainees were chosen based on a belief that their personality could eventually function in the environment Oliver had envisioned. HRM practices were implemented as the interviews took on a structured process, where potential trainees were called back for later interviews.